Account Manager

About the Company We're looking for a versatile Marketing & Brand Manager to lead our holistic growth strategy. You will be responsible for defining our brand identity, overseeing high-quality production (F&B/Creative), and managing high-performance digital campaigns. The ideal candidate thrives in a "phygital" environment—seamlessly blending online digital dominance with impactful offline events and PR. About the Role As a Marketing & Brand Manager, you will play a crucial role in shaping our brand and driving our marketing initiatives. Responsibilities Brand Stewardship & Creative Direction: Maintain the brand’s visual and tonal integrity across all touchpoints. You will oversee the creative pipeline, ensuring that all F&B/Product production (photography, videography, and styling) meets premium standards and resonates with our target demographic. Full-Funnel Digital Management: Lead the strategy for all digital platforms (Social Media, Web, Email). You will be responsible for the "always-on" organic presence while ensuring the brand remains relevant to shifting algorithm trends. Performance Marketing & Ads Optimization: Manage and optimize paid budgets across Meta, Google, and emerging platforms. You must be able to audit ROAS (Return on Ad Spend) and adjust targeting strategies to minimize acquisition costs. Integrated Offline & PR Strategy: Conceptualize and execute offline activations, pop-ups, and events. You will act as the primary point of contact for PR agencies and media partners, securing earned media coverage and high-value strategic partnerships. Cross-Functional Collaboration: Coordinate with the product/kitchen team for seasonal launches and the sales team to ensure marketing efforts translate directly into revenue. Qualifications Minimum of 5 years of proven experience in food and beverage marketing, including event promotions and campaign management Strong background in event marketing and execution, from concept development to post-event reporting Excellent command of both traditional and digital marketing strategies and tools Highly organized with strong project management and multitasking abilities Exceptional verbal and written communication skills, with the ability to translate strategy into clear, actionable plans Collaborative, resourceful, and results-oriented team player Hands-on experience with marketing tools such as Meta Ads Manager, Google Analytics, Mailjet, and Asana Bachelor’s or Master’s degree in Marketing, Communications, or a related field Fluent in English; additional languages are a plus Required Skills Production Oversight: Experience managing professional shoots; an "eye" for aesthetics in F&B or lifestyle content. Technical Ads Mastery: Proven track record of managing five-figure monthly ad spends with a focus on conversion and attribution. Relationship Management: Strong networking skills for negotiating PR cooperation and managing external vendors/influencers. Preferred Skills Proactive and go the extra mile Strong drive for results Hands-on experience managing agencies and vendors Prior agency background is highly preferred Proficient in digital marketing Pay range and compensation package Salary range: THB 65,000 – 70,000+ (negotiable based on experience and qualifications) Equal Opportunity Statement We are committed to diversity and inclusivity in our hiring practices.