Digital Marketing Specialist (Partnership)

Job Title: Digital Marketing Specialist (Partnership) Type of employment: Full Time Experience Level: Intermediate Level (4-5 years) Start rate salary: 70,000+ (Based on experience and qualifications) Location: Bangkok, Thailand Working Hours: Monday - Friday, 10.00 - 19.00 hours, 100% onsite About Erawan Creative Services Erawan Creative Services is a dynamic company specializing in customer and marketing services for our valued client. Our mission is to deliver innovative marketing strategies , drive business growth, and create impactful partnerships that enhance brand visibility. Role Overview: The Digital Marketing Specialist (Partnership) is responsible for designing and executing a strategic marketing partnership plan to enhance brand visibility, engagement, and business growth. This role involves researching, initiating, and maintaining collaborations with Media Buy, Influencers, Agencies, Gamification platforms, Ad Networks, Presenters/Celebrities, Podcasts, and other relevant partners. The specialist will manage end-to-end partnership operations, including finance, legal, and strategic analysis, while overseeing one junior member to ensure the efficient execution of all tasks. Key Responsibilities: 1. Partnership Strategy & Business Expansion Develop and execute a comprehensive marketing partnership strategy aligned with business growth objectives. Research and identify new potential partners (Agency, Media Buy, Influencers, Ad Network, Gamification, Podcast) while maintaining strong relationships with existing partners. Communicate and negotiate effectively with potential and current partners to secure beneficial collaborations. Seek new projects, campaigns, channels, and emerging trends/technology to enhance business opportunities. Continuously research and monitor competitors' partnership strategies to re-strategize and maintain a competitive edge. 2. Campaign Planning & Content Creation Brainstorm, analyze, and develop marketing projects/campaigns to make effective strategic decisions. Create, plan, and implement marketing content, including briefing AW/Video materials, proposals for collaboration projects, and social media planning. Collaborate with internal teams (Content Creation, Motion, Design, Online Community, and related) to ensure cohesive messaging and branding. 3. Operational Management & Process Coordination Operate 3rd party (Media Buy, Agency, Influencer, and related) projects from start to end , ensuring smooth execution and timely delivery. Manage the related finance (payment/accounting), legal (contracts, NDAs, MOUs, required documents), and administrative processes. Coordinate and collaborate with internal teams and external parties to drive project success. Handle other assigned tasks relevant to the marketing partnership strategy. 4. Performance Analysis & Cost Efficiency Analyze and track the performance of campaigns and partnerships, providing data-driven insights for continuous improvement. Develop and maintain comprehensive reports on campaign effectiveness, ROI, and cost-efficiency. Re-strategize 3rd party projects based on performance analysis and competitor monitoring. Responsible for achieving, developing, and optimizing KPIs and cost-efficiency for partnership initiatives. 5. Leadership & Team Management Lead, mentor, and develop the junior member to ensure effective task execution and professional growth. Set clear goals, provide constructive feedback, and conduct regular performance reviews. Foster a collaborative team environment to drive creativity and strategic thinking. *Other related tasks due to assigned further Requirements: Fluent in Thai Experience: Minimum 4-5 years in Digital Marketing, Partnership Strategy, Media Buy, Influencer Marketing, or Business Development. Expertise: Proven experience with partnership operations from start to end, including negotiation, campaign management, and strategic analysis. Analytical Skills: Strong ability to analyze, track, and report campaign performance, with experience in cost-efficiency optimization. Communication & Negotiation: Excellent communication and negotiation skills to build and maintain strategic partnerships. Leadership Skills: Experience in leading and mentoring junior team members. Creativity & Strategic Thinking: Ability to brainstorm, develop, and implement innovative partnership strategies. Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Preferred: Previous experience in partnership/agency/influencer collaboration is strongly preferred especially in financial industry and advertising agencies Recruitment Process : HR Screen Interview 1st Interview with Line Manager(s) 1-week Assignment Final Interview Benefits: All work-related equipment provided Social Security Group Insurance after 6 months of employment. Annual Health Check Up. Annual Performance Review with 1-1 Feedback Professional Development and Training Opportunities Quarterly Team Activities and Annual Company Activity Daily Breakfast and Friday Snacks International Working Environment