Digital Marketing Specialist

📣 Job Title: Digital Marketing Specialist Type: Part-time (Remote) Location: Anywhere – 🏢 Company Overview Buldan Education is a fast-growing edtech company based in South Jakarta, Indonesia. We are on a mission to help Indonesian students secure scholarships to top universities in Saudi Arabia, the UAE, Qatar, and the broader Middle East. We move fast, think big, and work with heart. At Buldan, we celebrate wins together, support each other, and create real impact through global education. ⸻ 🎯 Role Overview We are looking for a Digital Marketing Specialist (Remote, Part-time) who is creative, analytical, and performance-driven. You’ll play a key role in expanding our online presence, boosting brand awareness, and generating qualified leads. This role is perfect for someone who thrives in a startup environment, moves with agility, and is passionate about education and digital growth. ⸻ 💼 Key Responsibilities • Develop and execute digital marketing strategies across multiple channels (social media, paid ads, email, SEO) • Plan and manage paid ad campaigns on Google Ads, Facebook/Instagram Ads, and TikTok Ads • Monitor campaign performance, analyze data, and optimize for ROAS and conversion • Create and schedule engaging organic content on Instagram, TikTok, and LinkedIn • Coordinate with internal teams to align campaigns with brand messaging and educational goals • Stay up-to-date with digital trends, tools, and best practices ⸻ ✅ Requirements • 2+ years of experience in digital marketing, preferably in edtech, education, or B2C industries • Proven ability to run and optimize paid campaigns (Google, Meta, TikTok) • Strong analytical skills and familiarity with tools like Google Analytics, Meta Business Suite, etc. • Excellent copywriting and visual storytelling skills for social media • Self-motivated, agile, and able to work independently with minimal supervision • Fluent in Bahasa Indonesia and English ⸻ 💡 Why Join Us? • Be part of a mission-driven company transforming lives through education • Work remotely and flexibly, with a team that moves fast and supports each other • Competitive part-time compensation with high impact and visibility • An opportunity to grow your skills in a fast-paced, entrepreneurial environment