Digital Marketing Director

About InfoTrack InfoTrack is a platform that seamlessly connects law firms to the courts and to the services that they need to litigate successfully. We're global leaders in legal technology with unparalleled expertise in forging integrations that can drastically improve the efficiency of law firms and the legal system. As a highly ambitious company, we know that our people are critical to our success. That's why we're passionate about fostering a high-performance culture built on professional development, open communication, and transparent leadership. If you're smart, dedicated, and eager to help build a market-leading solution that makes a difference in the lives of our clients, join us. About the role As the Digital Marketing Director, you will lead and execute the company’s digital marketing strategy. You will drive qualified pipeline through paid and organic digital channels, ensure the website operates as a high-performing growth engine, and enable the broader marketing organization to scale campaigns through effective digital distribution. This role sits at the intersection of campaigns, content, product marketing, partner marketing, and marketing operations. You translate strategy into execution across channels and play a critical role in improving attribution, reporting, and marketing’s impact on revenue. This is a hybrid role, with in-office days on Mondays, Tuesdays, Thursdays at our New York office. Responsibilities - Lead and execute the digital strategy across paid and organic channels, including search, paid social, display, and retargeting - - Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to-market priorities - - Partner closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and content - - Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time - - Serve as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimization - - Work closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce) - - Own the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentals - - Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend, and pipeline contribution - - Provide insights and recommendations based on performance data to inform future investment and strategy - - Build and manage audience segmentation frameworks within the marketing automation platform to support targeted acquisition, nurture, and retargeting strategies - - Define, implement, and continuously optimize lead scoring models in collaboration with Sales and Marketing Operations to improve lead quality and handoff - - Design and maintain automated lifecycle workflows, including lead routing, nurture programs, reengagement, and campaign-based automation - - Partner with Marketing Operations and Sales to ensure automation logic aligns with SLAs, pipeline stages, and revenue goals - - Use behavioral, firmographic, and engagement data to personalize digital experiences and improve conversion across the funnel - Education and Experience - 8+ years of experience in B2B SaaS digital marketing or demand generation - - Proven experience driving pipeline through paid and organic digital channels - - Hands-on experience with modern marketing automation platforms (e.g., HubSpot) - - Working knowledge of CRM systems (e.g., Salesforce) and marketing-to-sales handoff - - Experience managing and optimizing websites as a growth and conversion channel - Knowledge and Skills - Strong understanding of digital acquisition, performance marketing, and conversion optimization - - Comfortable working cross-functionally across multiple marketing disciplines - - Highly analytical, with the ability to turn data into actionable insights - - Able to balance strategic thinking with hands-on execution - - Strong project management and prioritization skills - - Self-starter who takes ownership and drives initiatives to completion - - Strong experience building audience segmentation, lead scoring, and automation workflows within modern marketing automation platforms - - Ability to translate business and revenue objectives into scalable automation and lifecycle programs - Compensation The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, and other benefits as described below. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, licenses and certifications. $110,000 to $150,000 base pay What Sets InfoTrack apart At InfoTrack, we’re committed to a workplace where everyone feels comfortable doing their best work and having fun! We also believe in a work/life balance that fulfills you while you’re here and supports you when you’re not. We built our benefits package to prove that we’re committed to you having everything you need. Our benefits guide, located here, illustrates what we offer full-time employees and a sneak preview is below - 401(k) Match - - Medical, Dental, & Vision Insurance - - Employer-funded Short/Long-Term Disability, Life, and Accidental Death & Dismemberment (AD&D) Insurance - - 20 Days of Paid Time Off (PTO) - - 11 Paid Holidays - - “Be Me Time” off for mental health, re-charging, volunteering - - Matching Gift Program - Our Commitment We believe that the key to our success is you. Your unique background, life experience, knowledge, self-expression, and talent make you uniquely you. Who you are, what you have experienced, and how you think inspires us to be innovative and bold. InfoTrack is an equal opportunity employer. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, ancestry, sex, gender identity and expression, national origin, citizenship, marital status, age, languages spoken, veteran status, color, religion, disability, sexual orientation, and beliefs.