Customer Marketing Lead

We are looking for a customer-obsessed marketing professional to own and evolve Tradify's customer marketing and lifecycle strategy across all regions. This is a pivotal role that sits at the intersection of retention, engagement, and growth — responsible for deepening relationships with existing customers, reducing churn, and unlocking expansion revenue through thoughtful, well-timed marketing. You'll design and run lifecycle programs that guide customers from onboarding through to long-term advocacy, and you'll collaborate closely with Product, Customer Success, and Sales to ensure every customer communication is relevant, valuable, and commercially purposeful. You're a strategic thinker who's equally comfortable getting hands-on — building campaigns, writing briefs, analysing cohort data, and iterating fast. You care deeply about the customer experience and know how to use marketing to drive measurable business outcomes. The Customer Marketing Lead will be responsible for designing and executing customer marketing and lifecycle programs that improve retention, drive product adoption, and grow customer value. Key responsibilities include: - Develop and own the global customer marketing strategy, aligned to regional priorities across ANZ and UK - - Design, build and optimise lifecycle email and in-product communication programs across the full customer journey — from trial activation through to renewal and advocacy - - Identify key customer segments and develop targeted campaigns to improve onboarding, reduce early churn, and drive feature adoption - - Lead customer advocacy and reference programs, including case studies, reviews, and customer stories - - Partner with Product and Customer Success to surface customer insights, inform messaging, and support product-led growth initiatives - - Collaborate with Demand Generation on retention-focused campaigns and re-engagement programs for lapsed or at-risk customers - - Own customer marketing performance reporting, with regular analysis and recommendations for improvement - - Manage and optimise marketing automation workflows in HubSpot (or equivalent) to support scalable lifecycle communication - Skills & Expertise The ideal candidate will have: - At least 5 years of experience in customer marketing, lifecycle marketing, or a closely related CRM/retention-focused role - - Demonstrated ability to design and execute multi-stage lifecycle programs that deliver measurable retention and engagement outcomes - - Strong understanding of SaaS customer journeys, including trial conversion, onboarding, adoption, and renewal dynamics - - Experience with marketing automation platforms (HubSpot preferred) and comfort working with segmentation and behavioural triggers - - An analytical mindset — able to interpret cohort data, identify trends, and turn insights into actionable programs - - Strong written communication skills with the ability to craft customer-facing copy that is clear, compelling, and on-brand - - Experience working cross-functionally with Customer Success, Product, and Sales teams - - Comfort working as part of a distributed, global marketing team across multiple time zones - Tradify is a fast-paced, action-oriented and sometimes unpredictable and challenging work environment, where our company values underpin everything we do. We focus on providing a fun and welcoming culture and offer a comprehensive remuneration and benefits package. We care deeply about diversity and inclusion and ensuring the Tech space in Aotearoa reflects our diverse communities. For the right candidate, we offer a great benefits package, - Hybrid Working 3 office/2 home - - 6 Wellbeing days per year - - 3 Giving back days per year - - Southern Cross Health Insurance cover - - Life insurance cover - - A Dog-Friendly office - - A values-based culture - - Big Break (4 day trip w/ expenses paid for) - Interested? Get in touch