Field Marketing Manager

Role Summary We’re looking for a commercially driven Field Marketing Manager to partner closely with regional sales teams in ANZ to deliver high-impact marketing programs that generate qualified pipelines and accelerate revenue growth. In this role, you’ll own the end-to-end planning, execution and optimisation of integrated marketing campaigns across key verticals.  You bring a strong track record in B2B demand generation, a passion for field marketing, and the ability to translate strategy into measurable outcomes. Key Responsibilities Strategy & Planning - Act as a strategic partner to regional sales leaders, aligning marketing initiatives with sales priorities and pipeline targets, working alongside the centralised marketing team to set strategy for the financial year - - Develop and execute annual/quarterly marketing plans to drive acquisition, customer expansion and retention - - Define audience segmentation, buyer personas and lifecycle strategies  - - Collaborate with global teams to align messaging, campaigns and go-to-market plans - - Monitor market trends, competitor activity and customer insights to inform strategy - - Own regional marketing KPIs and present performance, insights and recommendations to senior stakeholders - - Manage and optimise regional marketing budgets, ensuring strong ROI and efficient allocation of spend - Demand Generation & Campaign Execution - Design and execute (with growth marketing) integrated, multi-channel campaigns across the full funnel, from awareness to conversion - - Develop customer journeys and nurture programs to drive MQL to SQL conversion and pipeline velocity - - Leverage digital channels including paid media (search, social, display), email, website and marketing automation platforms - - Plan and deliver both virtual and in-person events to generate demand and deepen prospect engagement - - Localise global campaigns and content to maximise regional relevance and performance - - Partner with content teams to develop assets including case studies, thought leadership and sales enablement materials - - Manage social media presence and support social selling initiatives - - Track, analyze and continuously optimise campaign performance using data and insights - Sales Enablement & Collaboration - Build strong cross-functional relationships across sales, marketing, operations and product teams - - Align closely with sales to support pipeline generation, campaign adoption and lead follow-up - - Act as the voice of the field, providing feedback on gaps, opportunities and market needs - Marketing Operations & Performance - Utilise the CRM platform to manage campaigns, leads and reporting - - Ensure data integrity, segmentation accuracy and compliance with global standards - - Implement structured processes and reporting frameworks to ensure consistent execution and visibility - - Monitor and report on campaign performance, pipeline contribution and ROI at regular intervals - - Drive co-marketing by joining forces with our partners in region - - Continuously test and learn innovative approaches to improve marketing effectiveness - What we are looking for - Bachelor’s degree in Marketing, Business or related field preferred - - 3+ years’ experience in B2B enterprise marketing, ideally within technology or software - - Proven success in demand generation, acquisition marketing and pipeline growth - - Experience developing and executing integrated, multi-channel campaigns - - Experience with digital marketing channels - - Strong analytical mindset with the ability to translate data into actionable insights - - Excellent stakeholder management and communication skills, with experience working in matrix organizations - - Highly organized, proactive and adaptable, with the ability to manage multiple priorities in a fast-paced environment - What Success Looks Like - Consistent delivery of high-quality pipeline aligned to sales targets - - Measurable improvement in campaign performance and ROI - - Strong alignment and partnership with sales and global marketing teams - - Scalable, repeatable marketing programs that drive sustained growth - Why Choose to Work at Squiz? You will collaborate with some of the most intelligent and approachable individuals you will ever meet. Our team is composed of a diverse group of passionate professionals who thrive on challenging the status quo. Each day presents new challenges, but our commitment to what we do remains unwavering. We embody a genuine commitment to flexibility, recognizing that the success of our team hinges on maintaining a balanced lifestyle. You will have the flexibility to choose how and where you work, enabling you to work in a manner that enhances productivity, efficiency, and outcomes, while also fostering connection and collaboration. Who We Are: Squiz empowers complex, service-oriented organizations to leverage digital technology, enhancing the services they provide online. Founded in 1998, Squiz has evolved alongside the rise of the internet. We have transitioned from a basic web content management system to a comprehensive digital experience platform (DXP), assisting customers in transforming from content managers to experience creators. The Squiz DXP integrates content, search, data, and applications in a single location. To maximize the platform's potential, customers can collaborate with our digital experts to design customized solutions that adapt to evolving demands. We are headquartered in Australia, with teams and clients worldwide, and offices in New Zealand, the United States, the United Kingdom, and Poland.